Lindex Division

Lindex is one of Europe’s leading fashion companies. The company was founded in 1954 in Alingås, Sweden. Lindex has around 440 stores in 18 countries, an online store that operates in 34 countries and online sales worldwide through third-party platforms.

Lindex offers inspiring and affordable fashionfor fashion-conscious women. The clothing and products in Lindex’s inclusive and diverse range are designed to last. Lindex’s range covers womenswear, kidswear, lingerie and, most recently, cosmetics.

Lindex wants to inspire and empower women everywhere. This is achieved through the company’s own activities and by providing customers with advanced fashion experiences. Our customers, personnel and partners are all part of this target.

Lindex’s story began almost 70 years ago with lingerie, in which it has achieved a market leading position in the Nordic countries. Lindex’s range has also included womenswear since the 1960s. In womenswear, Lindex is known for empowering women, body positivity and inclusivity, where it has also achieved a leading position in the Nordic market. 

Check out the Lindex range and go shopping (link opens in a new tab).

Lindex’s 2023 in figures

  • Around 440 fashion stores
  • in 18 countries
  • Around 80 percent of products made from sustainable materials
  • Around 4 300 employees
  • Around 5.6 million identified customers
  • Revenue EUR 633.1 million in 2023

Lindex‘s strategy and financial targets

Published on 13 November 2023

The Lindex division’s strategy builds on Lindex’s purpose of empowering and inspiring women everywhere, and targets to reach sustainable and profitable growth. The division’s three strategic must-win areas are:

  • Accelerate growth: Lindex aims to grow in both existing and new markets and channels with a strong, differentiated offering.
  • Transform into a sustainable business: Lindex continues its sustainability transformation, which offers many business opportunities such as growing with new circular business models.
  • Decouple cost from growth: Lindex will continue to improve efficiency and enable growth by digitalization within stores, logistics, sourcing and overall processes. 

The Lindex division’s financial targets are:

  • 3–5% annual local currency revenue growth in the mid-term and reaching an annual revenue of SEK 10 billion by 2030
  • 30% digital share of revenue in the mid-term
  • 15% adjusted operating margin in the long-term

Lindex’s values

  • Empower yourself and each other.
  • Seek constant improvement.
  • Make business oriented decisions.
  • Act sustainable.
  • Make it simple.

Lindex‘s sustainability promise

To achieve its goals and vision, Lindex promises to make a difference for future generations. Lindex’s sustainability promise consists of three different areas: empowering women, respecting the planet and ensuring human rights.

  • Empower women. For Lindex, women are everything. Our sustainability promise is not just about the customers who buy our clothes. Women populate every part of our value chain, from field to fitting room. We exist to empower and inspire women everywhere. 
  • Respect the planet. Lindex will not be a bystander in the biggest environmental crisis of our time. The manufacture, transport, use and disposal of products cause significant greenhouse gas emissions that contribute to global warming. Lindex is committed to the UN Sustainable Development Goals and has defined its internal measures and targets.
  • Ensure human rights. All Lindex’s business is based on people’s decisions, skills and craftsmanship. It is our responsibility to ensure that human rights are respected throughout our value chain and that employees are provided with a safe and healthy working environment and good working conditions.

Read more about Lindex’s sustainability promise (link opens in a new tab).

Lindex division sustainability

For more than 65 years, Lindex has been a fashion company on a journey. In recent years, the journey is happening with an increasing sense of urgency. Climate change, social inequalities and the growing population has crystallised our road and what it takes to walk on it. We are far from perfect, but we are also far from finished.