The Crazy Days are just around the corner – the yellow online store now conquers the Baltic countries

Stockmann plc, Press release 25 September 2019

Stockmann’s Crazy Days campaign will be held next week. For the first time the campaign offers a broad selection of bargains from quality brands, not only in the department stores and the online store hullutpaivat.com, but also for online shoppers in the Baltic countries.

The Crazy Days campaign is launched next week, on Wednesday 2 October and as usual the campaign continues until Sunday 6 October. The longed-for campaign catalogues are appearing during the next few days, and it’s possible to explore the products online as of today.

This autumn, several nice surprises are presented especially for online shoppers in Estonia and Latvia, where the Crazy Days selection for the first time is available on the address crazydays.com. The Crazy Days campaign is extremely popular in Stockmann’s department stores in Tallinn and Riga, so the expectations are high that the new online store is welcomed with joy in the Baltic Countries.

“We are excited about the expansion of crazydays.com, which will also open up the campaign’s fantastic online selection to our customers in the Baltics. Launching our online store at new markets is an important step for us in the development of digital sales”, says Susanna Kämäräinen, who is responsible for e-commerce at Stockmann.

Over 10 000 crazy-priced products

As usual, the campaign offers awaited novelties, products from popular quality brands and top offerings from Stockmann’s partners in the department stores and online. The Crazy Days’ broad selection is formed by over 10 000 different products, which means enough of finds for the whole five-day campaign. Many of the offered products and batches are available only during the Crazy Days campaign.

This autumn, flights and travels are returning to the Crazy Days campaign as Kaleva Travel’s travel offerings and Icelandair’s flights are available for travel-loving shoppers on hullutpaivat.com. Travel packages offered by Kaleva Travel includes Finnair flights from Helsinki and hotel accommodations. Icelandair offers crazy priced flights from Helsinki to e.g. Reykjavik, New York or Seattle.

For adults as well as children, Crazy Days offers fashion made of sustainable materials from international brands and Stockmann’s own brands. A broad selection from other domestic favourite brands is also offered. For the first time during Crazy Days, Stockmann’s recently introduced men’s fashion brand Construe is included, for women brands Katri Niskanen, Hálo and Karl Lagerfeld, the popular sports brand Ellesse and for children e.g. Kaiko.

Sustainability is also strongly visible in the home and cosmetics selections. Vegan products and products completely made of recycled materials are now included in the campaign. A broad selection of popular natural cosmetics is also available. Beside material choices, responsibility aspects in the online orders are noticed in many ways: e.g. plastic seal bags are mainly changed to seal decals. Responsibility information about online order packages is available (in Finnish) in stockmann.com: https://info.stockmann.com/inspiroidu/juuri-nyt/vastuulliset-pakkausmateriaalit/. Purchases made in the department stores can again be packed in e.g. yellow reusable bags.

Stockmann’s Crazy Days campaign is held in the department stores in Finland and the Baltic Countries, hullutpaivat.com and crazydays.com during the period 2-6 October 2019.

Further information:
Susanna Kämäräinen, Stockmann, Head of ECommerce, tel. 040 822 5834
Niko Pesonen, Stockmann, Head of Category, tel. 050 342 9250

Stockmann offers a diverse and high-quality selection of fashion, beauty and home products for a wonderful everyday life. We inspire our customers to make sustainable and responsible choices. Stockmann has 8 department stores in Finland and the Baltic countries and the online store stockmann.com. Further information can be found at stockmanngroup.com.