XS Lelut toy stores to open in Itis, Tampere, Jumbo and Turku Stockmann department stores

Stockmann is implementing its strategy by focusing on the fashion, cosmetics, home and food product areas. In the autumn our four department stores’ selections will again be complemented with toys. The new XS Lelut toy store is expanding its operations into Finland, and will become Stockmann’s partner.

Stockmann began its cooperation with the Estonian Anvol Group at the beginning of 2016, when the XS Toys store became our tenant in the Stockmann department store in Riga. This August, XS Toys store will also open in our Tallinn department store.

XS Toys will expand in the autumn to Finland and to Stockmann with the brand name XS Lelut. During September 2016, XS Lelut toy stores will be opened in Itis and Tampere department stores. Jumbo and Turku Stockmann department stores will get their own toy stores in November. The world-famous toy store Hamleys has been operating in the Helsinki city centre department store since November 2015.

”We are pleased to announce that in the autumn toys will again be a part of these four department stores’ selections. Our partner has over 20 years of experience in toy sales, and has many international brands in their selection.  Our cooperation in Riga has taken off splendidly, and I believe that we will be able to offer joy and inspiration also to the smallest members of the family” says Seppo Oksanen, Director of Commercial Operations in Stockmann Real Estate.

“Our team is excited about this opportunity to take our co-operation with Stockmann to the next level. XS Lelut stores will offer a wide selection of the trendiest toys and games and the highest level of customer service to make them fun and pleasant destinations for kids and grown-ups alike” comments CEO of Anvol Group Stanislav Nemko.

Additional information:
Seppo Oksanen, Stockmann Plc, tel. +358 40 587 9305, seppo.oksanen@stockmann.com
Stanislav Nemko, Anvol Group, tel. +37 2 564 1595, stas@anvol.eu