STOCKMANN GROUP’S REVENUE IN OCTOBER 2010

STOCKMANN plc
Company Announcement
10.11.2010 at 9.00

STOCKMANN GROUP’S REVENUE IN OCTOBER 2010

In October, the Stockmann Group’s revenue (exclusive of VAT) exclusive of
Hobby Hall’s discontinued operations abroad amounted to EUR 195.5 million,
up 8.0 per cent.

Since the beginning of 2010, Hobby Hall has been a part of the Department
Store Division. The Department Store Division’s revenue includes Hobby
Hall’s figures, and the comparison figures have been adjusted
accordingly. The Department Store Division’s revenue increased by 11.1 per
cent, up 7.6 per cent in Finland and up 21.0 per cent abroad. There was a
clear increase in the revenue of the department stores in the Baltic
countries and Russia and the important Crazy Days marketing campaign set
new sales records in all markets.

Lindex’s euro-denominated revenue increased by 3.4 per cent, up 1.3 per
cent in Finland and 3.7 per cent abroad. Development in the new markets in
Russia and the Czech Republic continued to be strong.

Seppälä’s revenue decreased by 3.1 per cent. Revenue was down by 5.5 per
cent in Finland and up 1.4 per cent abroad.

Revenue (exclusive of VAT) in October

October January-October January-
December
2010 2009 change 2010 2009 change 2009
EUR EUR perc. EUR EUR perc. EUR
mill. mill. 10/09 mill. mill. 10/09 mill.

Department Store 95.2 88.4 7.6 647.0 615.9 5.0 785.8
Division, Finland
Department Store 36.9 30.5 21.0 211.9 192.1 10.3 235.8
Division,
international
operations
Department Store 132.1 119.0 11.1 858.9 808.1 6.3 1 021.5
Division, total
Lindex, Finland 5.6 5.5 1.3 54.5 53.1 2.6 65.8
Lindex, 46.1 44.5 3.7 410.4 368.5 11.4 461.3
international
operations
Lindex, total 51.7 50.0 3.4 464.9 421.6 10.3 527.0
Seppälä, Finland 7.4 7.8 -5.5 76.2 75.2 1.2 94.3
Seppälä, 4.3 4.2 1.4 40.8 37.9 7.7 45.2
international
operations
Seppälä, total 11.7 12.0 -3.1 117.0 113.1 3.4 139.5
Real estate + 0.0 0.1 0.0 0.5 0.6
others
Operations in 108.2 101.8 6.2 777.7 744.7 4.4 946.4
Finland, total
International 87.3 79.2 10.2 663.1 598.5 10.8 742.2
operations, total
Stockmann total, 195.5 181.1 8.0 1 440.8 1 343.3 7.3 1 688.6
continuing
operations
Closed operations: 0.0 0.0 0.0 9.9 9.9
Hobby Hall,
international
operations
Stockmann total 195.5 181.1 8.0 1 440.8 1 353.2 6.5 1 698.5

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
NASDAQ OMX
Principal media