STOCKMANN GROUP’S SALES IN MARCH 2007

In March, the Stockmann Group’s sales were up 43 per cent and amounted to
EUR 152.8 million. Sales by all divisions developed well. Sales by the
Department Store Division grew by 52 per cent. Sales were up 63 per cent
in Finland and 22 per cent abroad. The exceptionally strong growth in
sales in Finland was attributable to the timing of the successful Crazy
Days campaign which in the department stores in Finland was run completely
in March, while in spring 2006 the campaign was carried out in April.
International operations reported a strong growth in sales in all market
areas. In Russia, sales were boosted by the fourth Stockmann department
store that was opened in Moscow in mid-February. In international
operations, the Crazy Days campaign will take place in April the same way
as last spring.

Sales by Seppälä increased by 25 per cent. Sales were up 14 per cent in
Finland and 64 per cent abroad. The sales growth in March is based on
strong like-for-like sales growth in all market areas, expansion of the
store network in Russia, a successful spring collection as well as on the
clearly better weather conditions than last spring.

Sales by Hobby Hall were up 12 per cent. Sales were up 8 per cent in
Finland and 31 per cent abroad. The growth in sales is based on successful
campaigns, which were scheduled partly differently from last year, and the
launching of operations in Lithuania in February.

The customs problems that hampered operations of the Department Store
Division and Seppälä in Russia were solved in mid-March, after which goods
deliveries to Russia have functioned normally.

Sales figures in March

March January-March January-
December
change change
2007 2006 perc. 2007 2006 perc. 2006
Me Me 07/06 Me Me 07/06 Me

Department Store 94.4 58.0 62.8 211.6 173.5 22.0 832.2
Division, Finland
Department Store 26.1 21.4 21.9 69.6 62.2 11.7 286.9
Division,
international
operations
Department Store 120.6 79.5 51.7 281.2 235.8 19.3 1 119.0
Division, total
Hobby Hall, Finland 15.3 14.1 8.0 44.5 43.2 2.8 167.2
Hobby Hall, 3.9 3.0 30.8 11.2 9.3 20.0 32.6
international
operations
Hobby Hall, total 19.2 17.1 12.0 55.6 52.6 5.9 199.8
Seppälä, Finland 9.2 8.1 14.2 25.1 25.7 -2.3 123.5
Seppälä, international 3.7 2.3 63.9 9.5 6.7 42.4 34.6
operations
Seppälä, total 12.9 10.3 25.1 34.6 32.4 7.0 158.1
Real estate + others 0.1 0.1 2.3 0.2 0.2 1.5 0.9
Operations in Finland, 119.0 80.3 48.2 281.4 242.6 16.0 1 123.7
total*
International 33.8 26.7 26.5 90.3 78.3 15.3 354.1
operations, total
Stockmann total* 152.8 107.0 42.8 371.7 320.9 15.8 1 477.8

* The figures do not include the sales by the Stockmann Auto division that
was divested at the beginning of March 2006. If the sales by Stockmann
Auto in January-February 2006 are included in the comparison figures, the
change of sales in per cent was:

January-March 2007
change perc.
Operations in Finland, total -11.4
Stockmann total -6.1

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Stock Exchange
Principal media