STOCKMANN GROUP’S SALES IN FEBRUARY 2007

In February, sales generated by the Stockmann Group’s continuing
operations were up 5 per cent and amounted to EUR 103.2 million.

The best percentual growth in sales was reported by Hobby Hall whose sales
were up 7 per cent. Hobby Hall’s sales were up 4 per cent in Finland and
19 per cent abroad. Hobby Hall opened a new market in Lithuania and sales
developed well in Estonia too.

Sales by Seppälä were up 5 per cent. Sales were down 4 per cent in Finland
but up 38 per cent abroad.

The Department Store Division reported an increase in sales of 4 per cent.
Sales were up 3 per cent in Finland and 8 per cent abroad. In mid-
February, the Department Store Division opened its fourth department store
in Moscow in the Mega East shopping centre.

Sales by the Department Store Division and Seppälä suffered clearly in
Russia from the slowing down of operation of the Russian customs in Moscow
during the past few months. A new interpretation of regulations concerning
certificates needed for imports has hampered the process of delivering the
goods to the stores.

Sales figures in February

February January-February January-
December
change change
2007 2006 perc. 2007 2006 perc. 2006
Me Me 07/06 Me Me 07/06 Me

Department Store 57.4 55.7 3.0 117.2 115.5 1.5 832.2
Division, Finland
Department Store 19.2 17.8 7.8 43.4 40.8 6.4 286.9
Division,
international
operations
Department Store 76.6 73.5 4.2 160.6 156.3 2.8 1 119.0
Division, total
Hobby Hall, Finland 14.0 13.4 4.1 29.2 29.1 0.3 167.2
Hobby Hall, 3.5 2.9 18.8 7.2 6.3 14.8 32.6
international
operations
Hobby Hall, total 17.5 16.4 6.8 36.4 35.4 2.9 199.8
Seppälä, Finland 6.7 6.9 -3.6 15.9 17.6 -9.8 123.5
Seppälä, international 2.4 1.8 37.6 5.8 4.4 31.4 34.6
operations
Seppälä, total 9.1 8.7 4.8 21.7 22.0 -1.5 158.1
Real estate + others 0.1 0.1 -13.1 0.1 0.1 1.1 0.9
Operations in Finland, 78.1 76.2 2.6 162.4 162.3 0.1 1 123.7
total*
International 25.1 22.5 11.6 56.5 51.5 9.6 354.1
operations, total
Stockmann total* 103.2 98.7 4.6 218.9 213.9 2.4 1 477.8

* The figures do not include the sales by the Stockmann Auto division that
was divested at the beginning of March 2006. If the sales by Stockmann
Auto in 2006 is included in the comparison figures, the change of sales in
per cent was:

February January-February
2007 2007
change perc. change perc.
Operations in Finland, total -29.0 -31.5
Stockmann total -22.1 -24.2

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Stock Exchange
Principal media