STOCKMANN GROUP’S SALES IN MARCH 2006

STOCKMANN plc STOCK EXCHANGE RELEASE April 11, 2006, at 10.45

STOCKMANN GROUP’S SALES IN MARCH 2006

The Stockmann Group’s sales in March were EUR 107.0 million. Consolidated
sales, eliminating the divested Zara business in Russia and the Stockmann
Auto business that was transferred to new owners on March 1, 2006, were up
9 per cent. The Zara business is carried on in Russia for the account of
Inditex of Spain as from January 1, 2006, providing that the sale of the
subsidiary carrying on the Zara business in Russia closes, in accordance
with the terms and conditions of the deal, during the spring. Without the
elimination of the sales in 2005 of the Zara stores in Russia and sales by
Stockmann Auto in 2005, the Group’s sales decreased by 19 per cent.

Sales by the Department Store Division, eliminating the Zara business in
Russia, grew by 15 per cent. Sales in Finland rose by 10 per cent and
sales abroad by 31 per cent. Sales in Finland were lifted by the new
department store that was opened in the Jumbo Shopping Centre in Vantaa,
near Helsinki, in October 2005. Sales abroad were lifted by strong like-
for-like growth in sales in all market areas as well as the building out
of the Bestseller chain in Russia. If the divested Zara business in Russia
is not eliminated from the Department Store Division’s comparative
figures, the division posted sales growth of 11 per cent and growth in
sales abroad of 14 per cent.

Seppälä’s sales were up 8 per cent. Sales in Finland were down 2 per cent.
Sales abroad grew by 68 per cent, which was attributable to the building
out of the store network in Russia, Lithuania and Latvia as well as
especially strong growth in same-store sales.

Hobby Hall’s sales were down 12 per cent. The division’s sales were down
10 per cent in Finland and down 19 per cent abroad. The decrease in sales
was due to the different campaign schedule compared with the previous
year.

In Finland March had two sales days more than in 2005 when Easter fell in
March.

Sales figures in March and in January-March

March January-March January-
December
change change
2006 2005 perc. 2006 2005 perc. 2005
Me Me 06/05 Me Me 06/05 Me

Department Store 58.0 52.6 10.3 173.5 159.8 8.6 797.1
Division, Finland
Department Store 21.4 16.3 31.3 62.2 47.2 32.0 227.0
Division,
international
operations*
Department Store 79.5 68.9 15.3 235.8 207.0 13.9 1 024.1
Division, total*
Stockmann Auto* 74.8 64.3 16.3 64.3
Hobby Hall, Finland 14.1 15.7 -10.0 43.2 48.8 -11.3 176.5
Hobby Hall, 3.0 3.7 -18.8 9.3 11.7 -20.4 34.0
international
operations
Hobby Hall, total 17.1 19.4 -11.7 52.6 60.5 -13.1 210.5
Seppälä, Finland 8.1 8.2 -1.7 25.7 26.0 -1.2 132.4
Seppälä, international 2.3 1.3 68.0 6.7 4.1 65.1 22.9
operations
Seppälä, total 10.3 9.6 8.1 32.4 30.0 7.8 155.2
Real estate + others 0.1 0.1 -5.9 0.2 0.2 -4.0 0.9
Operations in Finland, 80.3 76.6 4.9 317.5 299.1 6.1 1 171.2
total
International 26.7 21.4 24.9 78.3 62.9 24.4 283.9
operations, total*
Stockmann total* 107.0 98.0 9.2 395.7 362.0 9.3 1 455.1

* The figures for 2005 do not include the Zara business in Russia that was
sold at the turn of the year nor the March-December sales by the Stockmann
Auto division that was divested at the beginning of March 2006. If the
full-year sales in 2005 by Zara Russia and Stockmann Auto are included in
the comparison figures, the change of sales in per cent in January-March
2006 was:

Department Store Division, international operations 16.1
Department Store Division, total 10.5
Operations in Finland, total -4.2
International operations, total 12.8
Stockmann total -1.2

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Stock Exchange
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