STRONG GROWTH IN THE STOCKMANN GROUP’S SALES IN APRIL 2005

STOCKMANN plc STOCK EXCHANGE RELEASE May 10, 2005, at 15.45

STRONG GROWTH IN THE STOCKMANN GROUP’S SALES IN APRIL 2005

The Stockmann Group’s sales in April were EUR 172.6 million, up 17 per
cent on last year’s figure. In April, there were two business days more in
Finland than in April 2004. In addition, the Department Store Division’s
Crazy Days campaign in Finland was carried out completely in April whereas
the first campaign day last year fell in March.

The best sales increase was reported by the Department Store Division, up
33 per cent. Growth in Finland was 27 per cent as against 58 per cent
abroad. The strong growth in sales is attributable to the very successful
Crazy Days campaign both in Finland and in the Baltic countries, the new
department stores and fashion stores in Russia and the sound increase in
the like-for-like sales in all the areas of operation.

Seppälä’s sales were up 25 per cent. Sales grew by 20 per cent in Finland
and by 65 per cent abroad. The good sales growth in Finland is comparable,
except for the above-mentioned number of business days.

Sales by Stockmann Auto were on the same level as last year although the
comparison figure includes the sales by the Volkswagen-Audi car dealership
in Herttoniemi which was transferred to Kesko as from July 1, 2004.
Comparable sales, stripping out the Herttoniemi dealership, grew by 22 per
cent.

Sales by Hobby Hall fell 17 per cent short of last year’s figure due to a
change in the timing of mail order catalogues. Sales were down 20 per cent
in Finland and abroad on the same level as last year, despite the winding
up of the mail order business in Lithuania during the first part of the
year. Sales grew vigorously especially in Latvia.

Sales figures in April and in January-April

April January-April January-
December
2005 2004 Ind. 2005 2004 Ind. 2004
Me Me 05/04 Me Me 05/04 Me

Department Store 80.9 63.8 127 240.6 228.0 106 746.1
Division, Finland
Department Store 24.2 15.3 158 77.8 50.7 153 192.7
Division,
international
operations
Department Store 105.0 79.1 133 318.4 278.7 114 938.8
Division, total
Stockmann Auto* 41.0 40.8 100 137.4 158.7 87 437.1
Hobby Hall, Finland 11.2 14.1 80 60.0 60.1 100 180.4
Hobby Hall, 2.7 2.7 100 14.4 13.3 108 34.0
international
operations
Hobby Hall, total 13.9 16.8 83 74.4 73.4 101 214.4
Seppälä, Finland 10.9 9.1 120 36.9 35.1 105 128.3
Seppälä, 1.7 1.0 165 5.7 3.7 155 15.4
international
operations
Seppälä, total 12.6 10.1 125 42.7 38.8 110 143.7
Real estate + 0.1 0.1 0.3 0.3 0.9
others
Operations in 144.1 128.0 113 475.3 482.1 99 1 492.8
Finland, total
International 28.5 19.0 150 97.9 67.8 145 242.1
operations, total
Stockmann total* 172.6 146.9 117 573.2 549.9 104 1 735.0

* With the elimination of the sales by the unit transferred to Kesko on
July 1, 2004, from Stockmann Auto’s comparison figure for 2004, the
division’s sales in January-April were up 9 per cent and the consolidated
sales were up 11 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

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