STOCKMANN GROUP’S SALES IN FEBRUARY 2005

STOCKMANN plc STOCK EXCHANGE RELEASE March 10, 2005, at 11.45

STOCKMANN GROUP’S SALES IN FEBRUARY 2005

In February, the Stockmann Group’s sales amounted to EUR 125.8 million, up
5 per cent. Sales by Hobby Hall, the Department Store Division and Seppälä
improved clearly. Sales by Stockmann Auto was down as the figures for 2004
include, up to the end of June, the sales by the Volkswagen-Audi car
dealership in Herttoniemi that was transferred to Kesko. Sales by
Stockmann Auto exclusive of the Herttoniemi unit grew by 4 per cent.

The best sales growth, 18 per cent, was reported by Hobby Hall. The
division’s sales grew by 23 per cent in Finland and decreased by 3 per
cent abroad due to the withdrawal from operations in Lithuania.

Sales by the Department Store Division grew by 10 per cent. The division’s
sales grew by 4 per cent in Finland and by 37 per cent abroad. The brisk
growth in the Department Store Division’s sales is attributable to the new
department stores and Zara stores opened in Moscow in 2004 as well as to
the strong like-for-like sales growth in the department stores in the
Baltic countries.

Sales by Seppälä grew by 11 per cent; the growth was 7 per cent in Finland
and 48 per cent abroad. The strong growth in Seppälä’s sales is
attributable mainly to the expanded store network in the Baltic countries
and Russia.

Sales figures in February and in January-February

February January-February January-
December
2005 2004 Ind. 2005 2004 Ind. 2004
Me Me 05/04 Me Me 05/04 Me

Department Store 52.8 50.5 104 107.2 104.4 103 746.1
Division, Finland
Department Store 15.7 11.5 137 34.8 22.5 155 192.7
Division,
international
operations
Department Store 68.4 62.0 110 142.0 126.9 112 938.8
Division, total
Stockmann Auto* 27.5 32.6 84 64.3 78.4 82 437.1
Hobby Hall, Finland 17.2 14.0 123 33.1 28.8 115 180.4
Hobby Hall, 3.4 3.5 97 8.0 7.3 109 34.0
international
operations
Hobby Hall, total 20.7 17.5 118 41.1 36.1 114 214.4
Seppälä, Finland 7.9 7.3 107 17.8 18.2 97 128.3
Seppälä, 1.2 0.8 148 2.7 1.9 146 15.4
international
operations
Seppälä, total 9.1 8.2 111 20.5 20.1 102 143.7
Real estate + 0.1 0.1 0.1 0.1 0.9
others
Operations in 105.4 104.5 101 222.5 229.9 97 1 492.8
Finland, total
International 20.4 15.8 129 45.5 31.7 143 242.1
operations, total
Stockmann total* 125.8 120.3 105 268.0 261.6 102 1 735.0

* With the elimination of the sales by the unit transferred to Kesko on
July 1, 2004, from Stockmann Auto’s comparison figure for 2004, the
division’s sales in January-February were up 4 per cent and the
consolidated sales were up 9 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

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