THE STOCKMANN GROUP’S SALES IN NOVEMBER 2004

STOCKMANN plc STOCK EXCHANGE RELEASE December 8, 2004, at 8.30

THE STOCKMANN GROUP’S SALES IN NOVEMBER 2004

In November, the Stockmann Group’s sales amounted to EUR 152.3 million, up
2 per cent. Sales by the Department Store Division and Seppälä grew
clearly whereas sales by the Vehicle Division and Hobby Hall were down on
the previous year due to downsized operations in these divisions. Sales by
the Department Store Division were up 10 per cent. The division’s sales
grew by 5 per cent in Finland and by 30 per cent abroad. The strong sales
growth abroad is contributed by the new department store that was opened
in Moscow in April, the new Zara store opened in the summer and the
favourable sales trend in the department stores in the Baltic countries.
Sales by Seppälä were up 14 per cent. Sales grew by 10 per cent in Finland
and by 50 per cent abroad. The division’s strong sales growth abroad is
contributed by the favourable sales trend in Estonia and Latvia as well as
the two stores opened in Russia. Sales by the Vehicle Division were down 9
per cent. The whole decrease was due to the transfer of the VW-Audi car
dealership in Herttoniemi, Helsinki, to Kesko on July 1, 2004. The same-
store sales by the Vehicle Division were up 12 per cent. Sales by Hobby
Hall were down 8 per cent due to the closing down of three stores and the
poor sales trend in Latvia and Lithuania.

Sales figures in November and in January-November

November January-November January-
December
2004 2003 Ind. 2004 2003 Ind. 2003
Me Me 04/03 Me Me 04/03 Me

Department Store 62.8 59.8 105 650.0 616.2 105 706.7
Division, Finland*
Department Store 17.6 13.5 130 166.5 116.8 143 134.4
Division,
international
operations
Department Store 80.3 73.3 110 816.5 733.0 111 841.0
Division, total*
Vehicle Division 31.8 35.1 91 406.1 443.3 92 480.4
Hobby Hall 24.0 25.7 94 163.3 176.6 92 192.3
Division, Finland
Hobby Hall 4.4 5.1 86 32.4 41.1 79 43.5
Division,
international
operations
Hobby Hall 28.4 30.8 92 195.7 217.7 90 235.7
Division, total
Seppälä Division, 10.3 9.3 110 110.8 103.8 107 120.3
Finland
Seppälä Division, 1.4 0.9 150 13.5 8.6 157 10.0
international
operations
Seppälä Division, 11.6 10.2 114 124.3 112.4 111 130.3
total
Real estate + 0.1 0.1 0.8 0.8 0.9
others
Operations in 128.9 130.0 99 1 331.1 1 340.7 99 1 500.6
Finland, total*
International 23.3 19.6 119 212.4 166.5 128 187.8
operations, total
Stockmann total* 152.3 149.6 102 1 543.5 1 507.2 102 1 688.4

* The agency sales of newspaper and magazine subscriptions that were
divested in May have been eliminated from the sales figures for 2003.
These sales stand for EUR 10.2 million for the whole year 2003. The
consolidated sales growth regardless of this elimination was 2 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

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