STOCKMANN GROUP’S SALES IN JANUARY 2004

STOCKMANN plc STOCK EXCHANGE RELEASE February 12, 2004, 12.00 noon

STOCKMANN GROUP’S SALES IN JANUARY 2004

In January, the Stockmann Group’s sales amounted to EUR 141.3 million.
Sales were up 11 per cent, considering that the agency sales of magazine
and newspaper subscriptions which were disposed of at the end of May 2003
have been eliminated from the comparison figure. In January 2003, this
business was EUR 8.1 million. The main part of the subscription agency
sales piled up in January-February 2003, so its effect on the comparison
figures for the Group sales is going to decrease in the course of the
year. A corresponding elimination has been made from the comparison figure
for the Department Store Division.

The best growth was reported by the Vehicle Division whose sales were up
21 per cent. Sales by Seppälä were up 11 per cent and by the Department
Store Division 10 per cent. Sales by Hobby Hall declined by 2 per cent.
The sales growth of the Department Store Division was contributed by the
Zara store opened in Moscow in February 2003 and the department store
opened in Riga, Latvia, in October 2003. Seppälä started operations in
Latvia in the autumn 2003. Hobby Hall’s sales growth was restricted by the
missing sales of the stores which were closed down in the autumn 2003 and
at the beginning of 2004.

In 2004, the sales figures of Stockmann’s divisions who have operations
abroad will be published as distributed into sales in Finland and sales by
the international operations.

Sales figures in January

January January-
December
2004 2003 Ind. 2003
EUR EUR 04/03 EUR
mill. mill. mill.

Department Store Division, Finland* 53.9 50.8 106 706.6
Department Store Division, 11.1 8.4 131 134.4
international operations
Department Store Division, total* 65.0 59.2 110 841.0
Vehicle Division 45.8 37.7 121 480.4
Hobby Hall Division, Finland 14.8 15.6 95 192.3
Hobby Hall Division, international 3.8 3.4 112 43.5
operations
Hobby Hall Division, total 18.6 19.0 98 235.7
Seppälä Division, Finland 10.9 9.9 110 120.3
Seppälä Division, international 1.0 0.8 124 10.0
operations
Seppälä Division, total 11.9 10.7 111 130.3
Real estate + others 0.1 0.2 36 0.9
Operations in Finland, total* 125.4 114.2 110 1 500.6
International operations, total 15.9 12.6 126 187.8
Stockmann total* 141.3 126.8 111 1 688.4

* The agency sales of newspaper and magazine subscriptions that were
divested in May have been eliminated from the sales figure for 2003. As
for January 2003, these sales stand for EUR 8.1 million. The consolidated
sales growth regardless of this elimination was 4.2 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

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