STOCKMANN GROUP SALES IN SEPTEMBER 2007

In September, the Stockmann Group’s sales were up 7 per cent and amounted
to EUR 129.8 million. In Finland there was one business day less this
September than in September 2006.

The best percentage increase in sales was reported by Seppälä whose sales
were up 21 per cent. The division’s sales were up 2 per cent in Finland
and a whopping 82 per cent abroad. The strong growth abroad was
attributable to the strong like-for-like sales growth in all market areas
and the expansion of the network of stores especially in Russia.

Sales by the Department Store Division were up 9 per cent. Sales grew by 3
per cent in Finland and 26 per cent abroad. The good growth in
International Operations was attributable to the growth in like-for-like
sales in all market areas, the effect of the new department store that was
opened in Moscow in February, and the expansion of the Bestseller chain in
Russia.

Sales by Hobby Hall were 10 down on the September last year. Sales were
down 9 per cent in Finland and 16 per cent abroad. The decrease in the
monthly sales was attributable to the different campaign timing compared
with last year and the change in the recording of sales brought by the new
data system that was introduced in the spring. As a consequence of this
change, the sales made during the last weekend of the month wasn’t
recorded until in October.

Sales figures in September

September January-September January-
December
change change
2007 2006 perc. 2007 2006 perc. 2006
Me Me 07/06 Me Me 07/06 Me

Department Store 68.0 66.3 2.7 586.0 561.5 4.4 832.2
Division, Finland
Department Store 29.7 23.5 26.3 231.7 194.2 19.3 286.9
Division,
international
operations
Department Store 97.7 89.8 8.9 817.7 755.6 8.2 1 119.0
Division, total
Hobby Hall, Finland 14.1 15.4 -8.5 119.7 119.9 -0.2 167.2
Hobby Hall, 3.1 3.7 -15.6 27.8 24.4 14.3 32.6
international
operations
Hobby Hall, total 17.2 19.1 -9.9 147.5 144.3 2.3 199.8
Seppälä, Finland 9.6 9.4 2.2 87.4 88.6 -1.4 123.5
Seppälä, international 5.2 2.9 81.6 36.2 24.1 49.8 34.6
operations
Seppälä, total 14.9 12.3 20.8 123.6 112.8 9.6 158.1
Real estate + others 0.1 0.1 1.4 0.6 0.7 -7.6 0.9
Operations in Finland, 91.8 91.1 0.7 793.8 770.7 3.0 1 123.7
total*
International 38.0 30.0 26.5 295.7 242.7 21.9 354.1
operations, total
Stockmann total* 129.8 121.2 7.1 1 089.5 1 013.3 7.5 1 477.8

* The figures do not include the sales by the Stockmann Auto division that
was divested at the beginning of March 2006. If the sales by Stockmann
Auto in January-February 2006 are included in the comparison figures, the
change of sales in per cent was:

January-September 2007
change perc.
Operations in Finland, total -6.1
Stockmann total 0.1

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
OMX Nordic Exchange Helsinki
Principal media