Quality at the heart of sustainability

Quality and longevity are an essential part of fashion’s sustainability: when products are used longer, fewer new ones need to be made, reducing the burden on the planet and the environmental impact. 

The quality of a product is linked to many factors, from its manufacture to its use, care and recycling. In our own brands we strive to take into account the whole life cycle of a product. 

  • We listen to our customers to design products that meet their needs. 
  • Our pattern masters are responsible for sizing and fit, and our products come in a wide range of sizes.
  • We work closely with our suppliers throughout the production process.
  • Customers can rely on consistent quality: we make sure, for example, that the same basic T-shirt is always as durable and the quality of the products does not vary. 
  • We choose high-quality materials that withstand the test of time, both in style and in use. We use a lot of natural materials that are long-lasting and pleasing to our customers, which means that the products are used for longer. 
  • We carefully consider finishes and details to provide products with excellent value for money. 
  • We work with carefully selected suppliers and invest in long-term partnerships. Factory information can be found on our website.
  • We closely follow EU regulations and factors affecting product safety. 
  • We provide customers with instructions for the maintenance, care and washing of our products to ensure that they are used for as long as possible.