Quality at the heart of sustainability

Quality and longevity are an essential part of fashion’s sustainability: when products are used longer, fewer new ones need to be made, reducing the burden on the planet and the environmental impact.

The quality of a product is linked to many factors, from its manufacture to its use, care and recycling. In our own brands we strive to take into account the whole life cycle of a product.

We listen to our customers to design products that meet their needs.
Our pattern masters are responsible for sizing and fit, and our products come in a wide range of sizes.
We work closely with our suppliers throughout the production process.
Customers can rely on consistent quality: we make sure, for example, that the same basic T-shirt is always as durable and the quality of the products does not vary.
We choose high-quality materials that withstand the test of time, both in style and in use. We use a lot of natural materials that are long-lasting and pleasing to our customers, which means that the products are used for longer.
We carefully consider finishes and details to provide products with excellent value for money.
We work with carefully selected suppliers and invest in long-term partnerships. Factory information can be found on our website.
We closely follow EU regulations and factors affecting product safety.
We provide customers with instructions for the maintenance, care and washing of our products to ensure that they are used for as long as possible.