Partnerships at Stockmann division

Stockmann’s department stores are popular meeting places for city dwellers and tourist destinations, which means they will offer high visibility for your brand. For example, Stockmann’s iconic department store in the centre of Helsinki has served as the stage for events such as Finland’s version of the Project Runway programme, Helsinki Design Week and the brand visibility built around the popular Christmas Street events.

Stockmann offers versatile and unique visibility opportunities for your product or service. In addition to department store premises, our own publications serve as an effective platform and communication space for reaching consumers. Stockmann has more than 1.4 million loyal customers, and we reach millions of consumers every month through our own channels.

Partnership opportunities

Stockmann Media offers its partners excellent partnership opportunities from marketing to large outdoor events, such as:

  • MyStockmann Magazine: Stockmann’s printed loyal customer lifestyle magazine that is published four times a year with a circulation of around 250,000 copies per issue.
  • In-store media – the face of Stockmann: including displaywindows, atrium and facade banners, screens and video walls.
  • Online media: website, newsletters, social media and the MyStockmann mobile app. Stockmann’s online media reach is in the millions every month.
  • Pop-ups
  • Events

Find out more about Stockmann’s partnership opportunities here (link opens in a new tab and opens the English content).

find out about our forms of partnership and get inspired

The brands that Finns love were celebrating Finnair’s 100th anniversary together

Finnair and Stockmann are well-known and iconic Finnish brands, united by the aim of offering a high-quality customer service and excellent customer experiences. Stockmann invited the 100-year-old Finnair as a guest to the department store in Helsinki city centre, which resulted in a variety of experiences for customers.

Fotografiska Tallinn came to Finland to start a unique collaboration with Stockmann

The international museum of photography Fotografiska Tallinn opened its first exhibition in Finland at Stockmann’s department store in the centre of Helsinki. The installation was on display on the 8th floor of the department store during the summer of 2023. Stockmann wanted to invite its customers and city residents to meet one another through art, to enjoy experiences and be inspired. 

Long shared path of Relove second-hand store and Stockmann

Stockmann and Relove have travelled along their shared path since February 2021, providing inspiration for sustainable fashion in an appealing and beautiful environment. Known for its diverse selection of second-hand products and cafés, the Relove store can be found in the Stockmann department stores in the centre of Helsinki and in Tampere.

Collaboration between Finland’s Project Runway TV programme and Stockmann’s Flagship store in Helsinki

Stockmann was the main partner of MTV3’s Project Runway TV programme. The season culminated in the final held at the Stockmann department store in the centre of Helsinki, where the finalists’ collections were shown in Stockmann’s display windows. The collection designed by competition winner Pali Albin will also be on sale at Stockmann in the centre of Helsinki.

Is your company or brand interested in visibility at Stockmann?

Contact us! We would be happy to tell you more about opportunities for cooperation.

  • Stockmann media:
  • Events and marketing: Tia Rantanen tia.rantanen(at)
  • Tenants: Kaisa Lindstedt kaisa.lindstedt(at)

Find out more about Stockmann’s latest news (link opens in a new tab) and Stockmann’s events (link opens in a new tab).