STOCKMANN GROUP SALES IN OCTOBER 2009

STOCKMANN plc
Company Announcement
10.11.2009 at 10.15

STOCKMANN GROUP SALES IN OCTOBER 2009

In October, the Stockmann Group’s sales exclusive of Hobby Hall’s
discontinued operations abroad amounted to EUR 217.8 million, down by 1.2
per cent. Considering that the value-added tax of food products was
lowered from 17 to 12 per cent in Finland, which lowered the retail prices
of food by 4.3 per cent in October, the turnover of the Group was on the
previous year’s level. In Finland there was also one less trading day,
compared to October 2008.

The Group’s euro-denominated sales were affected by the clearly weaker
Russian rouble in comparison with sales in October 2008. The Department
Store Division’s sales declined by 3.0 per cent. In Finland the turnover
excluding VAT was on a par with the previous year and sales abroad
declined by 8.2 per cent. The sales trend in the Baltic department stores
continued to be weak, whereas the rouble-denominated sales in Russia
increased by 27 per cent. In Russia, there is one department store more
than in October 2008. The important Crazy Days campaign was successful and
reached last year’s euro-denominated sales figures, exceeding last year’s
figures in Finland and rouble-dominated sales in Russia.

Lindex’s sales in local currencies increased by 12 per cent. Lindex’s euro-
denominated sales increased by 9.2 per cent; sales were up 8.4 per cent in
Finland and 9.3 per cent abroad. Sales improved in all markets.

Seppälä’s euro-denominated sales declined by 7.5 per cent. Sales were down
4.6 per cent in Finland and 12.6 per cent abroad. Sales trend in the
Baltic countries was clearly weaker than in other markets. In Russia,
Seppälä’s rouble-denominated sales increased by 17 per cent.

Hobby Hall’s sales in Finland were down by 19.2 per cent.

Sales figures in October

October January-October January-
December
2009 2008 change 2009 2008 change 2008
EUR EUR perc. EUR EUR perc. EUR
mill. mill. 09/08 mill. mill. 09/08 mill.

Department Store 94.0 94.8 -0.9 621.8 691.3 -10.0 868.5
Division, Finland
Department Store 35.8 39.0 -8.2 225.0 289.6 -22.3 350.4
Division,
international
operations
Department Store 129.8 133.9 -3.0 846.9 980.9 -13.7 1 218.9
Division, total
Lindex, Finland 6.7 6.2 8.4 64.8 62.5 3.6 77.1
Lindex, 55.5 50.8 9.3 459.3 491.4 -6.5 595.5
international
operations
Lindex, total 62.2 57.0 9.2 524.1 553.9 -5.4 672.5
Hobby Hall, Finland 11.3 14.0 -19.2 113.8 126.4 -10.0 157.4
Seppälä, Finland 9.5 10.0 -4.6 91.6 96.2 -4.8 121.1
Seppälä, 5.0 5.7 -12.6 44.6 50.5 -11.7 61.5
international
operations
Seppälä, total 14.5 15.7 -7.5 136.2 146.8 -7.2 182.6
Real estate + 0.0 0.1 -79.5 0.1 0.6 -86.7 0.8
others
Operations in 121.5 125.1 -2.8 892.1 977.1 -8.7 1 224.8
Finland, total
International 96.3 95.5 0.8 729.0 831.5 -12.3 1 007.4
operations, total
Stockmann total, 217.8 220.6 -1.2 1 621.0 1 808.6 -10.4 2 232.2
continuing
operations
Discontinuing 0.0 3.0 -100.3 11.7 27.9 -58.3 33.6
operations: Hobby
Hall, international
operations
Stockmann total 217.8 223.6 -2.6 1 632.7 1 836.5 -11.1 2 265.8

STOCKMANN plc

Hannu Penttilä
CEO

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