STOCKMANN GROUP SALES IN APRIL 2009

STOCKMANN plc
Company Announcement
12.5.2009 at 12.00

STOCKMANN GROUP SALES IN APRIL 2009

The Stockmann Group’s euro-nominated sales in April were EUR 192.3
million, down 13.6 per cent on the previous year. Due to the falling of
Easter in April there were two trading days less than in the previous year
in the Nordic market. The downturn in economy as well as the devaluation
of the Swedish krona, the Norwegian krone and the Russian rouble
diminished euro-nominated sales compared with April 2008.

In April 2009 the Department Store Division’s sales declined by 14.8 per
cent, 11.9 per cent in Finland and 21.9 per cent abroad. In Russia,
closing down of the Smolenskaya department store in May 2008 still
affected sales comparison in April. The like-for-like rouble-nominated
sales in the department stores in Moscow increased by 12 per cent while
the euro-nominated aggregate sales decreased by 7 per cent. Sales
continued to decline clearly in the Baltic countries. The very important
Crazy Days campaign succeeded well, taking into consideration the
difficult market environment. In Finland, campaign sales were 8 per cent
down on the previous spring, in Russia same-store rouble-nominated sales
were up by 12 per cent and in the Baltic department stores campaign sales
declined by 24 per cent.

Lindex’s sales in local currencies increased by 2 per cent, while the
division’s euro-nominated sales decreased by 8.4 per cent. Sales were down
1.6 per cent in Finland and 9.2 per cent abroad.

Seppälä’s euro-nominated sales decreased by 5.5 per cent, 3.3 per cent in
Finland and 9.7 per cent abroad. In Russia, Seppälä’s rouble-nominated
sales increased by 17 per cent.

Sales by Hobby Hall decreased by 26.0 per cent, 18.7 per cent in Finland
and 54.4 per cent abroad. The strong decline was partly attributable to
the calendar effect brought by Easter (Hobby Hall’s sales increased by 5.9
per cent in March), which allowed for fewer picking days in the logistics
centre. The demand in the Baltic market was very weak. Stockmann announced
yesterday that Hobby Hall withdraws from the Baltic market by autumn 2009.

Sales figures in April

April January-April January-
December
change change
2009 2008 perc. 2009 2008 perc. 2008
EUR EUR 09/08 EUR EUR 09/08 EUR
mill. mill. mill. mill. mill.

Department Store 83.5 94.8 -11.9 246.1 280.8 -12.4 868.5
Division, Finland
Department Store 29.7 38.0 -21.9 91.6 127.8 -28.3 350.4
Division,
international
operations
Department Store 113.2 132.8 -14.8 337.7 408.7 -17.4 1 218.9
Division, total
Lindex, Finland 6.1 6.2 -1.6 21.1 21.5 -2.1 77.1
Lindex, 46.4 51.1 -9.2 154.0 174.1 -11.5 595.5
international
operations
Lindex, total 52.5 57.3 -8.4 175.0 195.6 -10.5 672.5
Hobby Hall, Finland 12.6 15.5 -18.7 49.8 54.3 -8.3 157.4
Hobby Hall, 1.8 4.0 -54.4 7.6 12.6 -39.3 33.6
international
operations
Hobby Hall, total 14.4 19.4 -26.0 57.4 66.8 -14.1 191.0
Seppälä, Finland 8.2 8.5 -3.3 31.3 31.6 -0.9 121.1
Seppälä, 4.0 4.4 -9.7 15.6 17.1 -8.5 61.5
international
operations
Seppälä, total 12.3 13.0 -5.5 46.9 48.7 -3.6 182.6
Real estate + 0.0 0.1 -81.7 0.0 0.3 -82.3 0.8
others
Operations in 110.4 125.0 -11.7 348.3 388.5 -10.4 1 224.8
Finland, total
International 81.9 97.5 -16.0 268.9 331.5 -18.9 1 041.0
operations, total
Stockmann total 192.3 222.5 -13.6 617.1 720.0 -14.3 2 265.8

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
NASDAQ OMX
Principal media