STOCKMANN GROUP’S SALES IN JANUARY 2007

STOCKMANN plc STOCK EXCHANGE RELEASE February 8, 2007, at 13.55

STOCKMANN GROUP’S SALES IN JANUARY 2007

The Stockmann Group’s sales in January were EUR 115.7 million. Sales
from continuing operations were up 0.4 per cent.

Sales by the Department Store Division grew by 2 per cent. In
Finland, sales were on a par with the previous year. Abroad, sales
were up 5 per cent thanks to the good sales trend in the department
stores in the Baltic countries.

Hobby Hall’s sales were on a par with the previous year. Sales were
down 3 per cent in Finland and up 11 per cent abroad.

Sales by Seppälä diminished by 6 per cent. Sales were down 14 per
cent in Finland and up 27 per cent abroad where sales were lifted by
the strong growth in sales in Russia and Lithuania.

In the beginning of January the inventories at all Stockmann
divisions were smaller than in the previous year. This is why there
were fewer articles in the winter sale and the sales were generated
by granting smaller discounts than a year ago. Scheduling of
Seppälä’s sale differs from the previous year. Seppälä transferred
the sale to a greater extent than last year to February, and this is
reflected on the January sales figures.

Sales figures in January

January January-
December
change
2007 2006 perc 2006
Me Me 07/06 Me

Department Store Division, 59.8 59.8 0.1 832.2
Finland
Department Store Division, 24.2 23.0 5.3 286.9
international operations
Department Store Division, 84.1 82.8 1.5 1 119.0
total
Hobby Hall, Finland 15.2 15.7 -2.9 167.2
Hobby Hall, international 3.8 3.4 11.3 32.6
operations
Hobby Hall, total 19.0 19.1 -0.4 199.8
Seppälä, Finland 9.2 10.6 -13.9 123.5
Seppälä, international 3.4 2.7 27.3 34.6
operations
Seppälä, total 12.6 13.3 -5.6 158.1
Real estate + others 0.1 0.1 20.0 0.9
Operations in Finland, 84.3 86.1 -2.2 1 123.7
total*
International operations, 31.4 29.1 8.0 354.1
total
Stockmann total* 115.7 115.2 0.4 1 477.8

* The figures do not include the sales by the Stockmann Auto division
that was divested at the beginning of March 2006. If the sales by
Stockmann Auto in January 2006 is included in the comparison figures,
the change of sales in per cent was:

January
2007
change perc.
Operations in Finland, total -33.7
Stockmann total -25.9

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Stock Exchange
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