THE STOCKMANN GROUP’S MONTHLY SALES IN OCTOBER HIT THE ALL TIME RECORD

STOCKMANN plc STOCK EXCHANGE RELEASE November 8, 2005, at 12.30

THE STOCKMANN GROUP’S MONTHLY SALES IN OCTOBER HIT THE ALL TIME RECORD

In October, the Stockmann Group’s sales amounted to EUR 197.9 million, up
15.0 per cent. The consolidated monthly sales in October were the Group’s
best ever and consequently exceeded the sales in December 2004. Sales
increased clearly in all divisions.

The best percentual sales growth was reported by Hobby Hall whose sales
were up 27 per cent. Hobby Hall’s sales grew by 30 per cent in Finland and
by 14 per cent outside Finland despite the withdrawal from Lithuania
during the first part of the year. The good growth in sales was
attributable to successful marketing campaigns and their timing which
differed from the previous year.

The Department Store Division’s sales were up 17 per cent. Sales grew by 9
per cent in Finland and by 46 per cent abroad. The good sales growth was
based on the very successful Crazy Days campaign in Finland and in the
Baltic countries, the new department store opened in Moscow in December
2004, and the growth in the network of stores as well as the good like-for-
like growth in all the market areas. The department store that was opened
in the Jumbo shopping centre in Vantaa and got off to an excellent start
contributed to the sales figures in Finland for five days in October.

Seppälä’s sales increased by 8 per cent. In Finland, sales were up 1 per
cent and outside Finland up 59 per cent. The tough growth in the sales
abroad was attributable to the growth in the network of stores and the
strong like-for-like growth in all the market areas.

Stockmann Auto’s sales grew by 7 per cent. Additional Ford dealership was
launched at the Tampere outlet in October.

Sales figures in October and in January-October

October January-October January-
December
change change
2005 2004 perc. 2005 2004 perc. 2004
Me Me 05/04 Me Me 05/04 Me

Department Store 91.5 84.3 8.5 622.1 587.2 5.9 746.1
Division, Finland
Department Store 33.9 23.2 45.6 212.7 149.0 42.8 192.7
Division,
international
operations
Department Store 125.3 107.5 16.6 834.8 736.2 13.4 938.8
Division, total
Stockmann Auto* 36.8 34.6 6.6 350.3 374.3 -6.4 437.1
Hobby Hall, Finland 18.5 14.3 29.8 140.3 139.3 0.7 180.4
Hobby Hall, 3.6 3.2 13.8 29.0 28.0 3.5 34.0
international
operations
Hobby Hall, total 22.1 17.4 26.9 169.2 167.3 1.2 214.4
Seppälä, Finland 10.9 10.8 0.6 105.5 100.5 4.9 128.3
Seppälä, 2.6 1.7 58.8 18.1 12.1 49.4 15.4
international
operations
Seppälä, total 13.5 12.5 8.4 123.6 112.7 9.7 143.7
Real estate + 0.1 0.1 2.8 0.7 0.8 -2.5 0.9
others
Operations in 157.8 144.0 9.6 1 218.9 1 202.2 1.4 1 492.8
Finland, total
International 40.1 28.1 42.8 259.8 189.1 37.4 242.1
operations, total
Stockmann total* 197.9 172.1 15.0 1 478.7 1 391.2 6.3 1 735.0

* With the elimination of the sales by the unit transferred to Kesko on
July 1, 2004, from Stockmann Auto’s comparison figure for 2004, the
division’s sales in January-October were up 8 per cent and the
consolidated sales were up 10 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Stock Exchange
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