THE STOCKMANN GROUP’S SALES IN SEPTEMBER 2005

STOCKMANN plc STOCK EXCHANGE RELEASE October 10, 2005, at 14.00

THE STOCKMANN GROUP’S SALES IN SEPTEMBER 2005

The Stockmann Group’s sales in September were EUR 150.3 million, up 6.8
per cent.

The best sales growth was reported by the Department Store Division whose
sales were up 13 per cent. Sales grew by 5 per cent in Finland and by 39
per cent abroad. The strong increase in sales outside Finland was due to
the new department store that was opened in Moscow in December 2004, the
growth of the network of franchising stores and the strong like-for-like
sales in Estonia and Latvia.

Seppälä’s sales grew by 7 per cent. Sales were up 1 per cent in Finland
and 54 per cent abroad. The strong growth in sales outside Finland was due
to the growth of the network of stores and the strong growth in the like-
for-like sales.

Stockmann Auto’s sales grew by 2 per cent.

Hobby Hall’s sales were down 7 per cent. Hobby Hall’s sales in Finland
decreased by 8 per cent due to the deviation from the previous year’s
practice in carrying out and timing of the division’s marketing
activities. Sales grew in Estonia and Latvia while the division’s total
sales abroad decreased by 4 per cent following the withdrawal from the
Lithuanian market during the first part of the year.

Sales figures in September and in January-September

September January-September January-
December
change change
2005 2004 perc. 2005 2004 perc. 2004
Me Me 05/04 Me Me 05/04 Me

Department Store 63,3 60,2 5,0 530,6 503,0 5,5 746,1
Division, Finland
Department Store 24,2 17,4 39,1 178,9 125,7 42,3 192,7
Division,
international
operations
Department Store 87,5 77,6 12,7 709,5 628,7 12,9 938,8
Division, total
Stockmann Auto* 30,8 30,2 1,9 313,4 339,8 -7,7 437,1
Hobby Hall, Finland 16,3 17,7 -8,1 121,7 125,0 -2,6 180,4
Hobby Hall, 3,7 3,9 -4,3 25,4 24,8 2,1 34,0
international
operations
Hobby Hall, total 20,0 21,6 -7,4 147,1 149,8 -1,8 214,4
Seppälä, Finland 9,9 9,9 0,7 94,6 89,8 5,4 128,3
Seppälä, 2,0 1,3 54,1 15,5 10,5 47,9 15,4
international
operations
Seppälä, total 11,9 11,2 6,8 110,1 100,2 9,8 143,7
Real estate + 0,1 0,1 -7,5 0,7 0,7 -3,1 0,9
others
Operations in 120,4 118,1 1,9 1 061,1 1 058,2 0,3 1 492,8
Finland, total
International 29,9 22,6 32,4 219,7 161,0 36,5 242,1
operations, total
Stockmann total* 150,3 140,7 6,8 1 280,8 1 219,2 5,1 1 735,0

* With the elimination of the sales by the unit transferred to Kesko on
July 1, 2004, from Stockmann Auto’s comparison figure for 2004, the
division’s sales in January-September were up 8 per cent and the
consolidated sales were up 10 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Stock Exchange
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