THE STOCKMANN GROUP’S SALES IN OCTOBER 2004

STOCKMANN plc STOCK EXCHANGE RELEASE November 10, 2004, at 14.30

THE STOCKMANN GROUP’S SALES IN OCTOBER 2004

In October, the Stockmann Group’s sales were EUR 172.1 million or on a par
with the previous year. In Finland October had one sales day less than
last year’s October. Sales by the Department Store Division grew by 13 per
cent with the contribution of the extremely successful Crazy Days
campaign. The division’s sales grew in Finland by 5 per cent and abroad by
55 per cent. The strong growth abroad is contributed by the new department
store that was opened in Moscow in spring 2004. Sales by Seppälä were 3
per cent down on the previous year. In Finland sales were down 7 per cent
whereas abroad sales were up 34 per cent. The warm weather in October
affected the sales of outdoor leisure clothes. Sales by the Vehicle
Division and Hobby Hall were clearly down on the previous year due to
downsized operations. Sales by the Vehicle Division were down 19 per cent,
due to the transfer of the car dealership in Herttoniemi, Helsinki, to the
Kesko Group on July 1, 2004. The same-store sales of the Vehicle Division
were up 5 per cent. Sales by Hobby Hall were down 18 per cent. An
essential reason for the decrease in Hobby Hall’s sales is closing down of
four stores.

Sales figures in October and in January-October

October January-October January-
December
2004 2003 Ind. 2004 2003 Ind. 2003
Me Me 04/03 Me Me 04/03 Me

Department Store 84.3 79.9 105 587.2 556.4 106 706.7
Division, Finland*
Department Store 23.2 15.0 155 149.0 103.3 144 134.4
Division,
international
operations
Department Store 107.5 94.9 113 736.2 659.7 112 841.0
Division, total*
Vehicle Division 34.6 42.7 81 374.3 408.2 92 480.4
Hobby Hall 14.3 15.6 92 139.3 150.9 92 192.3
Division, Finland
Hobby Hall 3.2 5.6 56 28.0 36.0 78 43.5
Division,
international
operations
Hobby Hall 17.4 21.2 82 167.3 186.9 89 235.7
Division, total
Seppälä Division, 10.8 11.6 93 100.5 94.4 106 120.3
Finland
Seppälä Division, 1.7 1.2 134 12.1 7.7 157 10.0
international
operations
Seppälä Division, 12.5 12.8 97 112.7 102.2 110 130.3
total
Real estate + 0.1 0.1 125 0.8 0.7 113 0.9
others
Operations in 144.0 149.9 96 1 202.2 1 210.7 99 1 500.6
Finland, total*
International 28.1 21.9 128 189.1 146.9 129 187.8
operations, total
Stockmann total* 172.1 171.8 100 1 391.2 1 357.6 102 1 688.4

* The agency sales of newspaper and magazine subscriptions that were
divested in May have been eliminated from the sales figures for 2003.
These sales stand for EUR 10.2 million for the whole year 2003. The
consolidated sales growth regardless of this elimination was 2 per cent.

STOCKMANN plc

Hannu Penttilä
CEO

DISTRIBUTION
Helsinki Exchanges
Principal media